Spotify launches weather inspired site with the help of AccuWeather
There’s a unique feeling when music fits what’s going on outside. The macabre sound of Nicolas Jaar is an apt choice on a rainy, bleak walk to work in the morning. The electrifying sound of Daft Punk gives a sunny, spring time afternoon an opportune complement. To make finding a fitting track for whatever the weather, music streaming service Spotify is teaming up with meteorological forecasting company AccuWeather to offer subscribers weather-inspired site called Climatune. Drawing on a combination of atmospheric conditions and user location, Climatune will curate playlists based on whether its, among others, raining, snowing, windy, or sunny in the user’s area.
FACT reports the decision to create Climatune came on the heels of a study done by Spotify concluding that its users choose to listen to music fitting the weather they are currently experiencing. For example, sunny weather correlated with a spike in “happier and high-energetic music” and gloomy weather seemed to fit with “lower-energy, sadder-sounding music” among listeners. It’s currently a damp, dreary day here in San Francisco and Cimatune suggests “Creep” by Radiohead, “Life on Mars?” by David Bowie, and “i hate u, i love u” by Gnash and Olivia O’Brien. Clearly the site works, though whether it’s entirely necessary remains in question.