Ultra became the latest mega-corporate festival institution to become embroiled in controversy when court documents out of Miami revealed contention between Croatian promoter company Adria MM Productions Ltd. and Worldwide Entertainment Group. While this issue could eventually grow into a court case and ultimately affect the ability of Ultra’s Croatian edition to come to fruition this summer, the event company moved to dispel negative rumors blooming around the topic in an open statement to fans.
“For the 5th anniversary of ULTRA Europe™, we at ULTRA Worldwide™, in conjunction with our distinguished local partners, have taken important steps to ensure that the 2017 event is a celebration consistent with the high standards that the ULTRA Worldwide™ brand demands,” advised Ultra. “Attendees can continue to look forward to this year’s event and future ULTRA-branded events in Croatia for years to come.”
It remains uncertain as to how these legal issues will play out for the festival’s long-term in Europe. In their official complaint filed against Ultra, Adria MM alleges that the festival is pressuring them into an unsavory five-year contract – after years of taking on losses as a result of the company’s presence in Croatia. Given Ultra Europe’s impact in the area, it’s likely the two entities will come to some sort of an agreement.
UPDATE: Miami New Times has reported that Adria MM Productions and Ultra are officially locked in a court battle.The case is centered around copyright and licensing claims, with Adria MM alleging that Ultra has no rights to its trademarked name in Croatia. The Miami-based brand denies these allegations, positing that they in fact do hold trademark rights to their name in the country and that Adria MM broke its contract.