LCD Soundsystem‘s James Murphy is consistently finding new ways to re-invent his body of work. He’s just announced a partnership with Amsterdam-based design studios and Google’s data arts team for an abstract interactive video experience for the band’s latest single “tonite.”
“Dance Tonite,” as the VR experience is dubbed, was produced with WebVR, a technology used to develop VR experiences for the web. Taking its form as a website where anyone who visits with a capable device — computer, phone or VR headset — can switch to VR mode where the experience can be enjoyed as either a spectator or participant.
With room-scale VR like the HTC VIVE or Oculus Rift, the viewer becomes the performer. Without VR, they’re in the audience getting a bird’s eye view perspective of others interacting.
“I’m not naturally collaborative and I’m not naturally interested in technology. I’m a loner and a luddite,” James Murphy said of the project. “If there’s a project that impels me to collaborate based on technology and it seems interesting, I’ll try it because it gets me out of my comfort zone…The uncanniness of the Dance Tonite experience is super entertaining and weird, and I really enjoy it.”
Learn more about the making of the project or experience it for yourself here.