The agreement will allow the UK-based streaming company, which has previously implemented statutory radio licenses for its music usage, to begin implementing subscription services.
Nico Perez, the co-founder of Mixcloud recently spoke with the Financial Times on the rollout, “We don’t want to do the $9.99 a month. That’s done. That market is served. What we’re building is going to be very customized.”
Perez continued, “Since the beginning, we have worked with rights holders to both monetize long-form audio and champion the importance of curation in the streaming industry. As we embark on direct licensing relationships with the major labels, we are committed to doing what is best for artists, curators, music fans, and the industry.”
Currently, Mixcloud has around 17 million monthly users with 12 million long-form radio shows, podcasts, and DJ sets. In addition to the recent agreement with Mixcloud, Warner Music Group recently purchased Spinnin’ Records. The agreements come with immense excitement in the music industry. With the preservation of long-form content presently called into question, the move towards track alternative long-form content suggests that the industry will not entirely move towards instant gratification. Mixcloud is also reportedly working out contracts with two other major music groups, Universal and Sony, respectively.
H/T: Resident Advisor