Ultra Worldwide hosts more than 1 million attendees in banner 2017 year
Ultra Worldwide ought to take a bow.
The international branch of the Ultra Music Festival brand, Ultra Worldwide has concluded its 2017 year of production, attracting more than 1,000,000 attendees across 45 total events — placing Ultra Worldwide as the largest independent international music festival brand in the world. Hosting a total of 23 new events in 20 different countries, Ultra Worldwide ascended to new heights in its 2017 season.
Beyond a banner year for its festivals, 2017 also saw Ultra Worldwide’s heightened presence in Latin America. The brand made its debut in Mexico for Ultra Mexico, expanded its three-day Ultra Brasil initiative, and observed 90,000+ fans attend Rio De Janeiro’s Sambodromo event. Ultra Worldwide was also notable for its various independent Resistance and Road to Ultra occasions, the orchestration of the standalone events only further contributing to the unprecedented and prolific quality of Ultra Worldwide’s expansion Latin America.
With Ultra’s 2017 officially in the books, national and international attention may now be turned to Bayfront Park in Miami, where Ultra Music Festival Miami will celebrate its twentieth birthday come March 2018. Ultra Miami’s birthday run is slated for March 23-25. Those interested in attending UMF’s milestone anniversary event may purchase tickets to the festival here.
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Categories: Music