Since its inception in 2010, elrow has blossomed into perhaps the world’s most recognizable and popular global party brand. The Barcelona-based entertainment entity has evolved from its humble origins as a weekly party in the city into a worldwide phenomenon that will put on 132 events across the globe reaching an audience of nearly 2 million.
On Saturday, November 25 elrow will bring its bewitching spectacle to Brooklyn’s Avant Gardner. Recently, elrow made its first stateside appearance when the infamous Catalan club night took over the entire Sunday School stage at Electric Zoo this past summer.
elrow’s success stems from the richness of its pedigree. Since the 19th century, the founding family of the now globally-renowned club night has plied their trade in the entertainment industry. The decades of hard work and creativity from this long line of revelry merchants have culminated in an entertainment empire spearheaded by elrow’s Juan Arnau Lasierra and Cruz Arnau Lasierra. This brother/sister duo has secured a bright and ambitious future for their burgeoning brand, with the company employing over 80 full-time workers and planting their flag in new continents in 2017.
elrow is leading the charge in an all-the-rage style of entertainment that focuses on immersive flamboyance, massive stage and decoration production as well as an intimate connection with the party-goers. Headlining this immense experience will be Art Department, Patrick Topping, Steve Lawler, Marc Maya B2B Bastian Bux. This new wave of experiential clubbing is currently sweeping the globe and New York is set to be consumed in the confetti tidal wave.
H/T: Resident Advisor