Swedish House Mafia releases “Greyhound” campaign alongside Absolut Vodka, races robotic dogs in new age music video
The Swedish House Mafia does an unbelievable job of getting their name out there in ways that other artists have not yet. March 12th marks the release date of their latest single “Greyhound” and the trio forms an exclusive partnership with Absolut Vodka. If you look at it closely — the campaign makes sense. Arguably the biggest Swedish musicians combine forces with one of the biggest Swedish vodka distributors — is this a match made in heaven or just a cheap marketing gimmick? Either way the use of some friendly competition between the three house music giants in the form of racing robotic dogs is highly entertaining. Not only is it futuristic (allowing the Swedish House Mafia to yet again be ahead of their time), but it causes your adrenaline to rush. If you stay tuned till the end of the video, you’ll notice that the remix parts will be available on Absolut’s website — enter the contest and try your luck at instant fame.
Update: There’s a behind-the-scenes video too. 5 minutes with SHM below…