Tiesto partners with Guess, starts another partnership
Between his iPhone app, headphone line, first clothing line, self-branded radio show, and a previous partnership with Armani Exchange, there aren’t many avenues of marketing that Tiesto hasn’t explored. Well, not to be one-upped by his younger Swedish counterpart, Avicii, Tijs has just announced a new partnership with Guess, proving that Tim Bergling isn’t the only DJ who can pick up a corporate sponsor.
In August, a “new multi-functional” limited edition Tiesto watch will be released, with a full apparel collection to follow in October for both women and men. Among the selections mentioned are “skinny-fit jeans” and “graphic print T-shirts reminiscent of the digital light shows and video projections during a Tiesto performance.” Even though Tiesto’s teamed up with another huge corporate name, the CLVB LVFE clothing brand will still continue to grow and be a separate brand.