Tiesto and (RED) join forces, plan global EDM event in support of World AIDS Day
Tiesto and (RED) have partnered up to raise awareness for the transmission, treatment and elimination of HIV. A global event, scheduled in conjunction with World AIDS Day on December 1st, 2012, will see Tiesto and a slew of top tier EDM acts showing their support by turning their music (RED).
“Having Tiesto engage his strong following to help (RED) deliver an AIDS-free generation is a dream true for us,” (RED) CEO Deborah Dugan tells Billboard.biz. “This is just the kind of firepower we need to bring the world’s attention to the fact that we can end AIDS; a notion that was considered virtually impossible a decade ago.”
Read more about the partnership at Billboard Biz.