Gearing up for the Grammys: Avicii and Diplo take Hollywood
Avicii and Diplo: two dance music extraordinaires that took 2012 by storm — enough so to earn prestigious Grammy nominations. From the year’s biggest productions to sold-out performances around the world, each proved to be standout entertainers and representatives of the mainstream-crossover jig. Thomas Pentz and Tim Berg — as listed by The Recording Academy — have occupied Hollywood this past week to prepare for what they anticipate will be a historic evening . So how are the guys gearing up for the 55th Annual Grammy show? Click below the break to find out.
Tim has recently settled down in Los Angeles to focus on production, and this weekend he is officially making the city his home. Packing out the Vanguard nightclub for his first night of pre-Grammy partying, Avicii took the decks and dazzled a star-studded crowd that included the likes of Paris Hilton and Tara Reid. Just after 1AM, Avicii showed attendees exactly why he’s received some Grammy-cred, but according to his interview with Billboardbiz, the achievement hasn’t jeopardized his humble persona.
“I don’t really care about the award that much. It’s just good to see EDM get more recognition. I’m more going there to see the whole spectacle and see what it’s about.”
Avicii’s “Levels” is up for the Best Dance Recording award and will be going up against Calvin Harris’ “Let’s Go,” Skrillex’s “Bangarang,” Swedish House Mafia’s “Don’t You Worry Child” and, the infamously unknown, Al Walser’s “I Can’t Live Without You.” From a Super Bowl commercial to the Top-40 radio rotation, “Levels” has been one of the catchiest tunes around the globe. While he faces the tough competition of his electronic brethren, Avicii may finally win the grand prize for his most famed production.
The versatile producer, Mad Decent label head, technical DJ and newfound author lent his skills to charity at Friday night’s (DANCE) RED, SAVE LIVES pre-Grammy party. Alongside fellow nominees, Skrillex, Kaskade and Nero, Diplo celebrated with an intimate set in true Grammy fashion. As Diplo prepares for the award show, much like Avicii, he isn’t focused on the trophy — he is focused on garnering recognition for the dance music community.
“For me, I just get to see all those other artists who have to pay attention to me because everybody’s got to pay attention for a minute. That’s the only thing that’s cool right now.”
Up for Producer Of The Year, Diplo faces the fierce competition of Dan Auerbach, Jeff Bhasker, Markus Dravs, and Salaam Remi. While the rest of the nominees are some of the most talented and experienced producers in music, none have executed with the flare that Diplo has this year. His laundry list of 2012 productions features A-list singers and singles, including but not limited to Usher’s “Climax,” No Doubt’s “Push and Shove,” and Justin Bieber’s “Thought Of You.” His cutting edge sound may be ahead of its time, but it’s favored to win a Grammy tomorrow night.
Dylan Farella contributed to this report.