A-Trak teams up with Adidas for global ‘Unite All Originals’ campaign
The notoriously fashionable A-Trak has teamed up with Adidas for its recently announced global “Unite All Originals” campaign. Other artists featured in the campaign include Iggy Azalea (not to be confused with the infamous Azealia Banks), Geoff Lillemon, Daniel Disaster, Stööki, and SoMe, who directed the short film. A-Trak’s new tune with GTA, “Landline 2.0” serves as the soundtrack for the ad and the talented DJ can be seen scratching and reconfiguring the single to fit the video.
“Unite All Orginals” is attached to Adidas’ collider platform which Hermann Deininger, CMO of the brand explains,
“is an innovative way of navigating content across the web, showcasing many different types of originality – from music producers to designers and digital artists to sculptors. The Adidas Collider is the next step in how we will approach our consumer digitally bringing him or her to the forefront of culture and showcasing how adidas Originals brings people together to create new forms of originality.”
Head over to the collider website to explore its offerings.