Insomniac and SBE join forces for new club Create in LA
Insomniac already has had a monumental last couple of days with the announcement of the Live Nation deal, but the latest from the ground in LA is the highly in-demand promoter’s new collaboration with hospitality firm SBE for the reopening of the Create in Hollywood, formerly known as Vanguard. SBE purchased the room back in February (and threw a party where Avicii DJed), but not until now had there been firmer plans relating to the future of the venue.
Create will open on May 11 with a night headlined by Dash Berlin. There isn’t any specific information about what else is to come, but both Insomniac and SBE have indicated a full list of future dates and “genre specific” nights are to come. SBE also owns Greystone Manor and Agency and Insomniac owns Exchange in downtown LA, but this new collaboration with certainly be a strong partnership for both.
via The LA Times