Microsoft and OneBeat release first-ever EDM app on Xbox 360
Earlier this year OneBeat, the entertainment company dedicated to electronic dance music, announced an upcoming partnership with Microsoft to launch the first-ever EDM application on the Xbox 360. The app aims to be a one-stop shop for all EDM lovers, launching with tons of never-before-seen programming as viewed through the eyes of DJs and fans alike. In June, the app will also add live steaming performances, event calendars, and tickets to the mix. OneBeat’s broadcast-quality content includes eleven original shows; DJ Answers, You Should Know Me By Now, On Tour, Them-antics, On The Record, This is my Life, Road Trippin’, EXPOSED, Keep It Movin’, GoGo Tales, and Club King. The move brings dance music to an entirely new market and expands EDM’s global reach.
“The EDM movement has revolutionized in the past couple of years, making it one of the largest communities of millennial influencers in the market today,” said Mikhail Lapushner, CEO of OneBeat. “The OneBeat Xbox 360 app brings exclusive, premier EDM content to one of the largest-scale entertainment channels with millions of highly engaged users, providing more accessibility to this demographic and culture than ever before. We are thrilled about what this means for fans, talent and advertisers around the world.”
The ad-supported app is now available for download to Xbox LIVE Gold members in the U.S., U.K., and Canada at no additional cost.