Deadmau5 talks product, art, and execution of EDM
Commentary on the state of EDM is beginning to get stale, but that hasn’t yet deterred Deadmau5 from weighing in. In this edition of Deadmau5 has an opinion, the always vocal Joel Zimmerman claims that the current state of EDM can be “summed up into three parts: product, art, and execution.” Deadmau5 believes that while some artists put all their eggs into one basket, the more successful ones are striking a balance between two or three of the parts. You can check out his thoughts in full — including his definition for each of three parts — below the jump.
my take on the current state of EDM
I think EDM, as it stands now, can easily be summed up into 3 parts… Product, art and execution. And its really just a mater of how all 3 are balanced.
some artists are all about the product… some are about the art… and some are about the execution… but more often than not, you’ll find the more successful artists finding their own balance between 2 or all 3.
Product being what the people want or what works in the hype state of EDM as it is whatever month we’re in… or whatevers making the rounds on the allmighty hitmaker guideline of the beatport top 10. the “sick drops yo” for all the kids. the brand, the huge selling 3 note wonder track that “SOUNDS PHAT LOUD YO” Art need not apply… im sure if all edm artists were so inclined, we’d all be able to shit out “HEY THIS KICK IS ALSO A BASSLINE” with one blip product until the cows come home, scare them off with some loud edgy shit, and then make more till they come back again. And im sure some do… and if they don’t theyll hire someone to do it. whatever.
of course you have the art, the “i dont give a fuck if it doesnt sell at all, this is what i want to do for fun / passion / props from the coolkid community / whatever.” …. and execution being that awkward process of making the product… and running around to dem massive EDM raves all the kids are talking about these days to showcase their product / art… so they can sustain their art and or further execution.
so… im sure like any other genre of popular music today… you can either do what you want, do what you must, or do what you can.