Skrillex and Warren Haynes to participate in Grateful Dead case study
Although some music fans are unaware of the impact the Grateful Dead have had on the way live music tours are presented and consumed, the groups influence is undeniable. “Community, communication, fan accessibility, direct-to-fan ticketing, touring outside of album cycles, creating immersive experiences, moving-target set lists, and live recording of concerts all were first implemented in a broad way by the Dead,” explains Ray Waddell of Billboard. The Keynote Case Study at the 10th Annual Billboard Touring Conference will examine these influences with a star-studded panel including dance music poster boy Skrillex. While touring is important across all genres, its relevance and use in dance music are unparalleled so it makes sense that Sonny Moore will speak alongside Warren Haynes, Lee Anderson (AM Only), Sam Hunt (Windish Agency), Gregg Perloff (Another Planet Entertainment), and former Grateful Dead manager Rock Scull.
Interested parties can register for the panel here.