Deadmau5 reacts to latest ‘Beamz by Flo’ advertisement
Dance music’s loudest and possibly most controversial voice speaks up yet again, but surprisingly, this time Deadmau5 isn’t the instigator. Rapper Flo Rida is on the launch of a new product called ‘Beamz by Flo.’ Self-described “future of interactive music,” the device allows users to manipulate pre-programmed popular radio hits by moving their hands through laser beams, adding and controlling layers of instruments and beats. Flo Rida is notorious for taking well-established dance music tunes and remixing them as his own with his releases “Good Feelings” (Avicii’s “Levels”) and “I Cry,” (Bingo Players’ “Cry”) and once again, the American rapper is facing heat with his latest media stunt.
Deadmau5 tweeted this video advertisement for Flo Rida’s upcoming ‘Beamz by Flo’ that very obviously snubs the iconic mouse head along with the tag line, “So easy even a mouse can play!” Canadian producer Joel Zimmerman combated back by directly tweeting at the official ‘Beamz by Flo’ Twitter account. Fellow Swedish House Mafia producer Steve Angello took notice and Wolfgang Gartner instructed Deadmau5 to “sick the lawyers.”
.@beamzmusic i dont recall agreeing to any terms of you using my likeness and trademark to sell your shitty product.
— deadmau5 (@deadmau5) October 28, 2013