The Blurred Lines Effect: Norman Doray and Rob Adans remix Robin Thicke’s second single, ‘Give It 2 U’
Robin Thicke served up “Blurred Lines” as the undisputed anthem of this summer. So, appropriately, its electrified remixes from the likes of Will Sparks and Laidback Luke worked similar wonders in the dance space. Now Thicke’s second single is making sounds, and to no surprise the Kendrick Lamar assisted “Give It 2 U” is beginning to see reworks — the first coming from Norman Doray and Rob Adans.
Together, Doray and Adans once teamed up to remix the classic “Woz Not Woz” by Steve Angello and Eric Prydz, but the tandem’s latest task is far from a classic house challenge. Injecting strong kicks and constructing almost and entirely new club-driven beat, the dance weapon leaves nothing (not even Kendrick Lamar’s verse) but the melodic hook of the original to seduce listeners.