Rock In Rio announces 2015 festival in Las Vegas
Roberto Medina announced today that Rock In Rio will hit Las Vegas in early May 2015, spanning 4 days and attracting approximately 80,000 attendees. Medina also mentioned that the festival could potentially expand to 6 days in 2017 and hinted that the festivities will take place in the main resort area and will not be separated from the city center. This news comes after SFX announced the acquisition of a 50% stake of Medina’s Rock In Rio on Friday, a move which officially makes SFX the main partner of the festival in the place of IMX, a company owned by Brazilian billionaire Eike Batista and IMG. May is already a big month for Las Vegas as Memorial Day checks in as one of the highest revenue earning weekends of the year. With the Brazilian festival choosing the Strip for its U.S. debut, it looks as if things got a little bigger.