SFX finalizes acquisition of Made Event, expands influence in NYC region
Robert Sillerman’s SFX Entertainment continues to acquire some of the biggest brands in electronic music culture, finalizing its acquisition of New York-based Made Event. As the promotional company behind New York’s premier music festival, Electric Zoo, Made Event increases SFX’s circle of influence to one of the largest dance music markets in the United States. What was originally intended to be a 70% acquisition, according to IPO paperwork filed a few months back by SFX, has grown to 100% ownership of the Made Event brand — mirroring the acquisition timeline of ID&T, a company who was also recently fully acquired by Sillerman’s ever-expanding brand.
“The acquisition of Made is strategically important for SFX, as it establishes a strong foothold for us in the New York City region,” said SFX Chairman and CEO Robert F.X. Sillerman. “Co-founders Mike Bindra and Laura De Palma are the ultimate industry professionals, and our management team will benefit greatly from their years of experience. We plan to develop the Electric Zoo brand internationally and have the opportunity to build other SFX brands in the U.S. with the support of Mike, Laura and the team at Made.”