I House U: Jay Lumen inaugurates 100% Pure's house odyssey for 2014 [EP Review]
Hungarian heavyweight Jay Lumen returns to familiar watering hole 100% Pure this month, keeping a consistent check on his contributions to the label’s ear for tech house. EP number 10 for the label comes some four months down the line from ‘Fifty Fifty,’ with no signs of his beat-savvy getup loosening into the New Year. Lumen’s sample-ridden groove fest finds its aural paragon alongside Max Demand for “Say What” – one of the most striking insights into his naturally striking club functionality since the infamous “Get Ready.” The EP title track’s fluid low end focus ebbs closer to the markets current priorities without sound any less like the Hungarian maestro, leaving “Where Is The Beat” to go full circle on this signature urban house philosophy unparalleled by any of his European peers. Given its functional nature, the beat-orientated form is an easy target for perching genre snobs. Thankfully, Jay Lumen and 100% Pure return with yet another cast iron defense for modern tech house and the handful of artists keeping it sharp, seductive and intriguingly poised upon the industry.