Digital Dreams partners with Bud Light, aims high for 2014 festival in Toronto
Digital Dreams has previously been a standout for Canada Day week, but a recent partnership is taking the Toronto-based festival to another tier of event throwing. With Electronic Nation Canada partnering with Bud Light Canada to bring Bud Light Digital Dreams Music Festival to The Flats at Ontario Place on June 28th and 29th, 2014 is shaping up to be one of the most elaborate events to pass through the city.
Bud Light Digital Dreams will be one of the first Canadian events to introduced the latest RFID wristband and cashless payment system technology, serving an expected attendance of over 80,000 with efficiency, security, and more intimate interactions. As far as how the partnership will be effecting the festival grounds directly; most remains a mystery, but it’s understood that production will soar to the level that most of the top tier American festivals have reached.