SFX Entertainment acquires React Presents, Clubtix, and West Loop Management
SFX Entertainment has done it again. The rapidly expanding music conglomerate today announced its purchase of leading Midwestern festival promoter and producer React Presents, best known for operating Spring Awakening Music Festival, Summer Set Music & Camping Festival, and North Coast Music Festival.
“React Presents enhances the nationwide network of promoters for SFX and brings two new and highly successful festivals into our U.S. repertoire, which already includes TomorrowWorld, Mysteryland, Sensation, Electric Zoo, Disco Donnie Presents and Life in Color, and is further bolstered by a newly formed marketing and content partnership with Clear Channel Media and Entertainment,” said SFX Chairman and CEO Robert Sillerman. “React Presents is a dominant player in the Midwest, so it was strategically important for us to join forces. React’s ability to put together and promote so many quality productions that excite so many fans will greatly add to our success and growth.”
Last year, React ran over 200 events that took place in Illinois, Wisconsin and Michigan, encompassing 375,000 attendees. In conjunction with the React acquisition, SFX will also acquire Clubtix, which runs ticketing for React events, and West Loop Management, which owns Chicago club stalwart The Mid.
Via: Business Wire