Beats Music acquires Topspin Media
Beats Music’s has announced today that the company will be acquiring Topspin Media, a platform that allows artists to sell merchandise and albums directly to fans. Both companies already had a connection as Ian Rogers left the CEO position at Topspin to become the CEO of Beats Music. The acquisition was announced today via a blog post by Rogers, who said:
“The acquisition brings a team of talented people who have spent years working on building and fine-tuning the artist-to-fan connection into the Beats Music experience. Topspin + Beats Music combines music discovery and direct relationships between artists and fans in a revolutionary way.”
The reasoning for the acquisition is to further integrate Topspin’s ArtistLink platform with Beats Music’s subscribers to enhance the artist to fan connection. Exact terms of the deal were not disclosed.
Via: Billboard Biz