SFX set to acquire EDM ticketing platform Flavorus
SFX Entertainment continues its acquisition of leading companies in the electronic music space with its planned purchase of Flavorus. The innovative ticketing system was established in 1999 by Todd Sims and James Reichardt and quickly became the pre-eminent platform in EDM with more than 5,000 partners including EDC, HARD, Pacha NYC, Beta Nightclub and more.
“We are excited to have Flavorus join the SFX family,” said Robert FX Sillerman, Chairman and CEO of SFX Entertainment. “We are building a new, contemporary model for ticketing and their strength in complex technology, self-serve platforms and promotion will be very helpful as we introduce the next generation of ticketing experience to the music industry.”
Todd Sims, CEO of Flavorus , said, “It’s been incredible to watch SFX build the global platform for electronic music and we are excited to be a part of it. Being able to rapidly build our company globally and develop our technology platform to support the growing SFX group is a great opportunity for Flavorus.”