Ibiza meets Miami: How the SLS Hotel put its stamp on MiamiAvicii Hotel

Ibiza meets Miami: How the SLS Hotel put its stamp on Miami

Ushuaia and SBE Nightlife team for special production

Many were skeptical at first. Ibiza mega-giant had teamed with the US West Coast SBE Nightlife team for a series of events in Miami at the brand new SLS Hotel, which was partly branded as the exclusive Avicii Hotel. If that was not confusing enough, the lineup was even more puzzling. Luciano, followed by Avicii and friends, with Joris Voorn and Nic Fanciulli’s ANTS following. With closing parties from Nervo and Dimitri Vegas and Like Mike closing out the week, not many knew what to expect.

Would the experiment work?

Luciano Kicks the Party Off

The first day started off in a big way. While many Miami parties were slowly filling as dance music aficionados slowly filtered into the city, the SLS Hotel quickly filled to the brim. With security closely monitoring the capacity for the party’s safety, the disgruntled crowd outside clamored to catch a glimpse of Luciano, the legendary European artist. Ushuaia’s hand in the production was everywhere – the crowd was distinctly European – the seductive dialects of Romance languages danced in the air among the beautiful tanned women from the other side of the pond.

Alesso fills in for Avicii

Look who it is.

The big news of the day was the absence of Avicii, who was mysteriously announced to be too ill to perform. Canceling his Ultra appearance as well, which led to some good mau5 trolling, Alesso came to the rescue, and the party went without a hitch the rest of the way. Despite the face of Ralph Lauren’s noticeable no-show, the party was the biggest of the week at the luxury hotel.

And Paris Hilton made an appearance too. Can’t omit that.


Right back into the Ushuaia vibe, the next night promised more house beats, foreign attendees, and hours of sunshine. With an older veteran crowd likely a part of the Miami Music Week tradition for years, the crowd fully soaked in and appreciated the music of Joris Voorn and Nic Fanciulli. With no cliche drops and cookie cutter builds, the entire day was perfect on the wooden decks of the sun-kissed patio. For a moment, you forgot you were not in Ibiza.

A day with Nervo

This party was quite a departure from the expected. Nervo, Gareth Emery, and Carnage all played sets, giving the audience an eclectic taste of music. From the self-proclaimed Chipotle king’s thumping beats to the delicate melodies of trance, there was something that could satisfy everyone’s eclectic musical palette. One note – Nervo’s growing eclectic tastes first featured in their BBC 1 Residency show is becoming more evident. Let’s hope they keep it up – we are fans.

European mainstays help close the hotel

What else was there to say? Though Chuckie and Dimitri Vegas and Like Mike kept the hits coming throughout the Sunday, all doubts of the viability of an Ibiza/US production had been dispelled. With only slight hiccups in admission capacity, a testament to the overwhelming demand for some of their parties, the collaboration was a triumph that likely only serves as the first step to bigger things.

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