Live Nation and Yahoo team together to deliver 365 live stream concerts
For the majority who have experienced the unlucky end of an all to common mad rush to purchase tickets for a coveted show, solace is arriving soon. Slated to begin this summer, Live Nation and Yahoo have announced a year-long partnership of seismic proportions that plans to bring 365 concerts to a live streaming screen near you. The two massive companies are aiming high for their inaugural project with promises to air a concert a day for the 12-month duration, scheduled to begin “definitely by July 4,” and perhaps even as soon as late June.
The pairing of the companies primes the live stream project to enter the digital music realm with heavy firepower: Combine Live Nation’s extensive claim on an endless roster of star pop, rock, indie, hip-hop, country, and electronic acts and even partnerships with production companies such as Insomniac and HARD Presents with Yahoo’s outstanding reach and targeting ability and it becomes hard to argue the inevitable success of the duo and their forthcoming undertaking. Additionally, the live stream project will receive commercial sponsorships from the likes of Kellogg and other companies to join which will alleviate the financial burden associated with live streaming concerts daily for an entire 12-month period.
For the time being, fans will have to remain patient as for which concerts to expect on Live Nation and Yahoo’s upcoming live stream rollout, but following the project revealing and recent buzz around Jay Z and Beyonce’s announcement for their tandem ‘On the Run’ North American tour, Live Nation CEO Michael Rapino teased, “A stadium tour with Jay Z sounds like a really great live event.”