Simon Cowell and SFX partner for ‘Ultimate DJ,’ television’s electronic music competition
Simon Cowell’s electronic music-centered television project has been nothing but a myth since early 2012, when it was announced that The X Factor formula would be applied to modern dance culture. The speculation was met with predominantly negative feedback — including a testament from Fatboy Slim, who turned down an offer to join as one of the competition’s judges — and was dead in the water within the year.
With an entirely different dance music climate today than two years ago (wink wink, Wall Street), the show is being revived. Cowell’s Syco Entertainment joins SFX and T-Mobile in finally producing the series, to be titled Ultimate DJ. The competition is expected to begin online with production, user submissions to be voted on via social media; the following round involving live contest including performances paired with production design set for SFX-owned venues and partnered companies.
“Bringing EMC to the world is our goal,” says SFX CEO Robert Sillerman, “and building a TV franchise in the USA is a key part of that strategy.” Sillerman praises Cowell and Syco for their creative power, calling them “perfect partners” for their vision, and refers to T-Mobile’s John Leger as “the most exciting CEO of this generation.” With these partners, Sillerman will use Ultimate DJ as a vehicle in “challenging the status quo and pioneering new territory in business, media and entertainment.”