Paul Oakenfold and Jägermeister collaborate for 2014 Ultimate Summer of Music
After Heineken and Bud Light Platinum pulled together a strategic partnership with dance music icons Armin van Buuren and Zedd earlier this year, Jägermeister adds to the list of spirit brands following the trend. (and appropriately so). This summer, Jägermeister will sponsor Paul Oakenfold, Fall Out Boy and Eli Young as they traverse the nation while on their respective tours.
Jägermeister’s Ultimate Summer of Music will commence on May 16th and is slated to include over 30 concerts through September. While the brand has been supportive of musicians across all genres for over two decades, this will be the first time in its history tossing together three top acts from three different genres into a single tour.
“Jäger has been associated with clubs and club music for many years,” Paul Oakenfold comments. “It is a very popular drink in my community and I’m very happy to be working alongside them on this tour.”
To add to the excitement, fans can download the Jagerbond app to gain access to free music downloads from each of the artists and can enter to win VIP treatment at the show of their choice from May 1st through August.