StubHub joins the live show league, unveils five original concerts coming soon
Without question, the hot commodity of the moment is live shows: As Live Nation and Yahoo partner to pioneer live stream concerts and an endless stream of festivals spring into inauguration than there are artists left to play them, another familiar business joins the competition and has announced plans to test out the waters for themselves. StubHub, an online ticketing marketplace for music, sports, theater and other live entertainment events, is breaking away from their ‘secondary’ selling tier business model to begin curating their own live shows.
The eBay owned company aims to target the music sphere first after announcing its opening self-produced concert, slated to arrive on May 18th in Los Angeles. In total, StubHub plans to present five separate shows with stops in Nashville, San Francisco, Chicago and New York and will feature yet-to-be-announced “emerging acts.” Tickets for the first Los Angeles show will go on sale next week for $60 following the official performer reveal.
These five concerts are just the beginning for StubHub. “This is about doing something that we can repeat and continue to bring around the country and deliver to fans in as many markets as makes sense,” Chief marketing officer Michael Lattig foresees.