Tinder co-founder pioneers swipe-to-discover music app, ‘Next’
Where keyboard warriors remain stuck in Facebook comments while passionately debating, others are taking the matter of breaking through record labels’ heavy stronghold in the music industry into their own hands. Next is an iPhone application aimed to eliminate animosity between indie artists and potential fans or industry folk by bringing their portfolio directly to the palm of your hand. Created by two individuals both involved in the making of Tinder, co-founder and former VP of design Christopher Gulczynski and Sarah Mick, it’s unsurprising to find that Next is modeled similarly to it’s dating-centered cohort.
In an interview cited by TNW, Gulcynski explained the mentality behind reintroducing the swiping procedure to music. “We want to be the democratization of access to music. We’re coming from a place of real passion and wanting people to be heard.”
Instead of swiping based on your level of attraction to the potential’s carefully selected profile picture, artists will be given the opportunity to showcase their talents in a clip – anywhere from ten seconds to three minutes – and hope the aural chemistry hits. Viewers will swipe left and right, similar to Tinder’s methodology, but also be given the additional choice to follow the artist on the application itself or tap to share the new found talent.
Reviews for the application tell it all: Next has forthcoming potential to become the new music social media go-to, but still has plenty of room for improvement. For many aspiring talents, Next may be the next channel to master – and now’s the time to do it. Next is available in the iPhone App Store for download here.