Armada expands on its musical guise with trio of label initiatives
While the industry typically looks to the artists of today to understand how the musical landscape is changing, it’s the record labels that remain paramount to these cyclical transformations. Having held its corner as one of the most sought after independent trance labels of the past decade, Armada has announced the addition of a new sub-label and the re-development of two of its key existing imprints for the third quarter.
While the collaborative initiative of Armin van Buuren, Maykel Piron and David Lewis’s has collected a significant amount of sub-labels since its inception in 2003, 2014 indicates a shift in focus for the Dutch imprint and the rapidly expanding market place that surrounds it. Consolidating its second-tier imprints into that of the familiar Armada Captivating and Armada Trice brands, the addition of Armada Deep echoes the latest cyclical wind of house music dominating the digital market and global charts alike.
Debuting the re-jigged Captivating brand with a brand new single from David Gravell and Armada Trice with budding Belarus talent Arston, Armada Deep’s inaugural shot comes in the form of Compact grey’s ‘S.A.Y,’ all three of which are slated to drop on September 1.
To the relief of the label’s largely trance-orientated following, A&R and CEO Piron has confirmed that its Armind and ASOT, Future Sound of Egypt, Mainstage, and Aropa imprints will still run unscathed, but points to an exciting expansion from the undisputed Dutch powerhouse. Head below to hear the first snippets from its trio of kick-off releases.