Eventbrite study reveals 2014 music festival trends
One of the most recognizable online ticketing services to date, Eventbrite, has released the results of a new study breaking down the heavy influence of music festivals on fans. Having teamed up with social media research company Mashwork to analyze millions of social media exchanges about music festivals from 2013-2014, Eventbrite is now able to reveal its findings on festival trends and insights. As music festivals have been on the rise within the last year or so, it shouldn’t come as a surprise that “one in ten Americans attended a music festival in the past twelve months, ” or that “social media conversations around music festivals spiked 34% this year compared to last.” However, Eventbrite digs deeper to unearth more obscure details, such as the surging role that live streams play in terms of fan engagement and interest, or the importance of the hashtag in promoting a brand.
Even more interestingly, Eventbrite uncovered that “8 out of the top 25 music festivals were exclusively electronic.” Though hybrid festivals like Coachella and SXSW came out on top, EDM-based events such as Electric Zoo and Electric Daisy Carnival strongly stood out as generating the greatest social media presence. Take a look at the findings below.