Spotify teams up with BandPage, marries music with merch
If you’ve ever been daunted by a festival merch line or passed on a DJ tee because you’d have to carry it around all night, a solution is coming from an unlikely place. Streaming service Spotify will now host an artist’s merchandise along with their music as a result of their new partnership with BandPage, and a t-shirt isn’t all that’s on offer. In the official announcement of the partnership, Spotify’s Mark Williamson explained that the service would be offering up “experiences” alongside more traditional merch, and encouraged artists to get creative with things like exclusive online shows, soundcheck access, or random adventures. While this opportunity extends across the music spectrum, Porter Robinson was one of the first to hop on board, offering a VIP Meet and Greet at dates on his Worlds Tour alongside a mask from the “Lionhearted” music video.
Though new to Spotify, BandPage has already partnered with Vevo, XBOX Music, Rhapsody and others, and provides a direct revenue opportunity for artists that have long complained about Spotify’s low royalty rates. Now essentially gaining 40 million potential customers all able to instantly gratify their craving for more than music, artists have found a little more to love about the streaming service.
via Billboard Biz