Giving fans a sneak peak of his latest music video through innovative messaging platform Snapchat, Alesso brings forth an overly stimulating visual storyline that succeeds in both its marketing and artistic direction. By giving fans immediate access to the video’s launch on Snapchat, Alesso enabled it to see wider initial outreach when compared to the usual promotion lanes. Quickly premiered in full on Vevo following the promotional launch, “Tear The Roof Up” and it’s accompanied visuals place Alesso in the spotlight of electronic music and have fans clamoring for the next single from the celebrated game-changer.

Purchase: iTunes

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Tags: alesso, Snapchat

Categories: Videos