Apple is re-branding, not shutting down, the Beats Music service
Many believed that Apple was purchasing the company not only for its line of designer headphones, but also for its streaming service, Beats Music. That was until earlier today when Techcrunch reported an unconfirmed rumor that Apple had plans to sunset the service.
Re/Code responsibly reached out to Apple’s PR rep, who reported that the service was indeed not shutting down. After initially speculating and reporting thats Beats may be re-branded as an Apple or iTunes streaming service, Apple responded to Re/Code and confirmed the move to re-brand.
Apple has told Re/code that the Beats brand may go away, confirming my report. However, it wants to stay in streaming music, as we suspected.
There is little to worry about for the 250,000 subscribers to Beats Music, and while the name of their app may change, they won’t have to find a new preferred streaming service any time soon.