Eric Prydz talks putting experience over income for EPIC 3.0: ‘We’re absolutely insane for doing this’
Eric Prydz is taking his EPIC 3.0 show to Madison Square Garden on September 27th – a leap in momentum not even the certified progressive house icon can play down. During an interview with the Wall Street Journal in New York, the multi-monikered man behind Pryda and Cirez D spoke candidly about the trials and tribulations of bringing such an audacious live concept to a venue of Madison Square Garden’s size.
As with the majority of mainstream press interventions, the cash was a key focus in the paper’s interview agenda, something which Prydz has historically hit the red with in order to maximize fan experience. Having previously flaunted $6m worth of production equipment for his 3,500 capacity performance at Hammerstein Ballroom, Prydz confirmed an impending financial loss in bringing his evolved EPIC concept back to the Big Apple on a larger scale, but still spoke reassuringly of the sentimental values of its prestigious location. He explained: “Madison Square Garden is the most expensive venue in the world to produce. It costs so much money just to open the doors, but it’s the crown jewel. It’s a legendary place.”
Tapping into the mechanics behind the EPIC concept and spotlighting the improvised nature that will continue through to the North American showcase this month, he revealed that it takes an 18-20 strong production team that is totally familiar with his music to really hit home this truly ‘live’ Eric Prydz experience, which fans are best to watch ‘from afar.’. The show looks sure to be a highlight of Prydz’s live calendar in 2014, but don’t expect a repeat anytime too soon. In Prydz’s words: “It’s too much work to do it again. It will never be repeated – ever.”