SFX tightens South American grip with acquisition of Promotor Plus Talent
Young entertainment powerhouse SFX has not let the yin yang of impressive revenue growth and increased net losses get in the way of its topical acquisition trail. Having recently partnered with Mastercard and received a heavy stake purchase from the Maglan Captial hedge fund, Brazilian talent agency Promoter Plus Talent is the latest iron in the fire for the Sillerman-fronted empire. The move lands within close proximity of Tomorrowland’s Brazilian venture selling out in less than three days, which alongside SFX’s 50% acquisition of the company behind Rock In Rio shows a clearly defined focus upon the South American market. Whilst Brazil has historically been a fertile territory for electronic dance music, all signs point to SFX digging deep into the roots of this international hotspot.