Sony Music CEO and The Chainsmokers’ manager establish new millennial-focused venture, Disruptor Management and Records
Disruptor may not be a name you’ve come across before, but it’s one to keep a watchful eye on in the coming months. Recently born from a colossal pairing of Sony Music CEO Doug Morris and Adam Alpert, manager of The Chainsmokers, the joint management firm and label imprint hopes to sign upcoming artists with a focused goal in mind. By using “artist-to-fan” communication, Morris and Alpert hope to groom new signees for long-term career development within the Disruptor family, as well as for potential partnerships with fellow branches of Sony.
While details remain scarce, Alpert clarifies the basis for the unique mentality behind Disruptor. “We plan to offer artists a different kind of music company, one that offers a full suite of services and develops artists using a more millennial-focused approach.”
And what exactly does Alpert mean by “millennial-focused?” Closing the distance between artist and fan with fan engagement, he explains, adding that he hopes to equalize the audience as “peers” through social media and live venues.
Currently, Disruptor has yet to sign any deals but Alpert’s own Chainsmokers are part of the firm. He is also already in the process of developing several acts and is open to working with like-minded artists already under management that wish to share the company’s direct to fan approach.