Shift K3y – Not Into It (Original Mix)
Another day, another hit for rising star Shift K3y. The 22-year-old Londoner put out “Not Into It” – which he previewed on Diplo and Friends back in March before sharing the final version with Annie Mac about a month ago – on Halloween and it’s every bit as deep, dark, and mysterious as the holiday on which it was released. The track leans heavily on a sample from Cassie’s 2006 anthem “Long Way 2 Go”; a male vocalist asks two questions, both of which are answered by Cassie. Their words are breathy and seductive, and the exchange is replayed repeatedly throughout the song. Shift K3y crafts an instrumental that’s every bit as entrancing, and though “Not Into It” may not be as light-hearted and playful as many of his past releases, it’s still endlessly enjoyable and utterly addictive.
“Not Into It” is out now via Ultra Records.