Tiësto and Avicii made millions in 2014 off soda deals
It’s no secret that in the EDM industry artists make a large stake of their money through shows and endorsements. Just like Lebron James is sponsored by Beats and Tiger Woods is sponsored by Rolex, EDM artists have attracted the attention of major corporations and began partnering with them to sponsor their products. According to Billboard, the gold mine of product partnerships for DJs like Tiësto and Avicii lately is the soda industry. The article reveals the outrageous amounts of cash artists are earning from soda giants like Pepsi and Coca Cola.
Tiësto comes in at #1 with $30 million dollars from his partnership with 7Up on their 7x7Up campaign, including a couple of TV episodes and a release party for his album. Taylor Swift earned the #2 spot with her $26 million deal with Diet Coke for a media campaign revolving her latest album, 1989. Right below, Avicii and Wyclef Jean take the #3 spot with their deal for Coca-Cola to exclusively premiere their new track “Divine Sorrow” for their RED campaign. Check the full list below of each artist and their partnership.