YouTube reaches deal with over 2,000 indie labels
In a huge move towards launching its music streaming service, YouTube has landed a deal with global rights agency Merlin. The umbrella group represents over 2,000 indie labels around the world, making it a contingent bid in YouTube’s move towards music streaming.
In addition to deals landed with Warner Music Group, Sony Entertainment America, and Universal Music Group, the Google-owned video powerhouse has now cemented further groundwork to begin their quest to dethrone companies like Spotfiy and Pandora. This comes after a summer in which YouTube also announced a new partnership with SiriusXM.
Via: The Verge