Live Nation will open new concert venue in North Texas called The Pavilion at the Music Factory
Live Nation Entertainment will own, operate, book, and promote a new venue called The Pavilion at the Music Factory in Irving, Texas. The site will be located inside Irving’s new restaurant and entertainment complex known as the Music Factory and is designed to become one of the premier nightlife destinations near the Dallas area. The venue, originally a 4,000 seat indoor theater, will re-open as an 8,000 cap outdoor pavilion. During the popular summer concert season the venue will add an additional 65,000 square foot lawn which will add another 4,000 attendees to the capacity limit. The Pavilion will be the centerpiece in the Music Factory which has plans to aggressively expand and innovate further in the future.
Via: Billboard Biz