Coachella’s Neon Carnival party is heading to the Superbowl
Neon Carnival has grown to be one of the most exclusive parties held during Coachella – an invite-only event that summons thousands of celebrities and industry leaders to enjoy ferris wheels, bumper cars, dance music and lavish cocktails. One year ago, the party’s creator and producer, Brent Bolthouse, expressed to TheWrap his interest in moving Neon Carnival to a space such as Outside Lands or Governor’s Ball, but that finding the right territory was a difficult endeavor. This year, Bolthouse’s dream of transporting his luxe event to a new city is about to come true.
For the first time in its history, Neon Carnival will be uprooted from its home just outside of Indio, California, and will travel to Phoenix just in time for the Super Bowl. The party will accompany those hosted by other established companies such as Playboy Magazine, Leather & Laces, DIRECTV and ESPN, and will be sponsored by leading brands Don Julio and 1Oak.
Photo: Seth Browarnik/WorldRedEye.com