Pretty Lights releases 10 songs via fan’s hard drive
Yesterday, Bonnaroo announced their annual lineup in the unorthodox fashion of asking fans to call into 1-844-ROO-2015 where they would be given the name of one artist to share on social media. Many found this an interesting marketing method to allow fans to be more involved in the music festival’s hype. Another recent source of fan interaction marketing, Pretty Lights uploaded 10 tracks onto the hard drive of one of his fans from his performance at the dance/jam band music cruise: Jam Cruise 2013. Cassie Blochinger, the lucky fan whom received the tracks, immediately took to Mediafire to diffuse the 10 song playlist to other PL fans. Pretty Lights has always been an advocate of free music and this stunt displays his creative capacity to create a community of fans around his brand.
Listen and download the playlist here.