After a report that revealed Apple’s plans for its acquisition of Beats Electronics, the technology titan is once again focusing on its music-obsessed customer base. In a new commercial which aired during last night’s GRAMMY Awards on CBS, Apple showcased the iPad’s potential uses for musical creatives. The new spot features Elliphant, Riton and The Gaslamp Killer and aims to prove the efficiencies that the iPad can offer to creatives, music driven amateurs, and industry professionals.

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Tags: Apple, business, EDM, news

Categories: News