David Guetta, Tiësto and Nicki Minaj are only a few of the celebrities investing in this music sharing app
The tectonic plates of music’s digital planet are always shifting beneath our feet. Some cause the drumming of an earthquake, others disrupt the industry on less prolific levels.
Between Spotify’s nearly $6 billion valuation and Jay Z’s reported interested in a streaming foray, this week has been one with notable activity. Activity still in motion with the news that a group of A-list musicians are putting their chips in for another music sharing platform.
The platform is Music Messenger. It’s operation couldn’t be more self-explanatory. Out of Israel, the start-up enables users to send messages to friends containing music. Music Messenger’s server does not, however, host music itself, but more simply allows the sharing of a device’s pre-existing library.
According to reports from Israeli Business publisher Globes, the company is on the verge of completing a round of funding worth $30 million at a $100 million valuation. Investors are said to include David Guetta, Tiësto, Nicki Minaj, Will.I.Am and Coldplay manager David Holmes among many other.
Music Messenger CEO Oded Kobo speaks on how he looks to shape music and digital culture;
“We aim to improve the way music is shared. If we can make it as easy to message a song as it is to text message, then the possibilities are staggering.”