Hundred Waters teams up with BitTorrent to continue the fight against bullying
Here’s how dance music will warm your heart today.
OWSLA‘s unlikely foursome, Hundred Waters, are continuing their battle against bullying, linking up with BitTorrent for a commendable cause. Coca-Cola featured the band’s tune “Show Me Love,” in their anti-bullying ad that ran during the Superbowl, and the track wound up being the third-most Shazam’d ad of the most-viewed Superbowl of all time. With Coke doing the early leg work to get the message out to millions of Americans, the band is taking matters into their own hands to keep anti-bullying awareness high and make a difference with their music.
Hundred Waters is giving away a BitTorrent bundle of tracks for any sized donation to the Big Brothers Big Sisters of America foundation. The quartet is sharing the love for any contribution fans can make for a good cause, using their music in a meaningful, uplifting way, inspired by Coke’s fight against cyber-bullying. Hundred Water’s Nicole Miglis was a mentor for Big Bothers Big Sisters in high school, bringing an even more personal angle to the band’s efforts.
Unfortunately there tends to be some gripe when dance music crosses over into commercialization. However, in cases such as this one, the third-most Shazam’d ad of the Superbowl is a noteworthy news, but what Hundred Waters is doing with this burst of mainstream attention is a genuinely praiseworthy accomplishment.