Live Nation buys Swedish concert promoter, Stureplansgruppen Live
Already the powerhouse behind festivals like Electric Daisy Carnival, HARD, Holy Ship! and Creamfields, Live Nation has bolstered their roster of electronic music promoters with another acquisition. Purchasing a majority stake in Stockholm-based Stureplansgruppen Live, or SPG Live, Live Nation’s continued dominance over electronic music’s festival market has confirmed its ascension in Europe. The company behind Summerburst Festival in Stockholm and Gothenburg, Stureplansgruppen Live has booked a host of powerful Swedes like Avicii, Axwell Λ Ingrosso, Afrojack, and has Alesso’s very first stadium show tasked for the end of April. According to reports, SPG will take over food and beverage operations for certain Live Nation Sweden’s events, with the entertainment juggernaut taking the reigns over their newest acquisition’s flagship events.