Axwell Λ Ingrosso partner with H&M for summer campaign; will release ‘Sun Is Shining’ on April 30th
Ahead of their appearance in Indio for Coachella, Axwell Λ Ingrosso are relishing at their freshly stamped partnership with Swedish retailer H&M. The clothing brand, having recently unveiled an official collaboration with the festival as well, is paving the way for an even bigger splash into the electronic music industry by enlisting the duo for its forthcoming summer campaign, featuring supermodels Joan Smalls, Natasha Poly, Doutzen Kroes and Adriana Lima.
Axwell Λ Ingrosso’s record, “Sun Is Shining,” will be exclusively featured on H&M’s commercial and will mark its official release on April 30th. With the pair’s debut album arriving this summer, it seems that the sun is shining fairly brightly for both Axwell and Ingrosso as they continue to build their brand.