Instagram takes its first step into world of content with @music
While Instagram has grown to be a significant platform for established and budding artists alike to connect with their fans on a more personal level, the photo-sharing platform had always lacked an official community highlighting the influential world of music. Up until today, that is. The all-too-successful company now tries its hand at creating an official music community under the handle, @music.
@music signifies the first time Instagram has dedicated an account to a single subject. CEO/Founder Kevin Systrom delves into the idea of the new handle, explaining that its introduction has been long overdue:
“The music community is –– and always has been –– an important part of Instagram. For the past four years, we have become the home for artists big and small –– a place where people across the musical spectrum come to share stories, reveal their creativity and connect directly with fans.”
The account will host 11 series and six posts per week from Tuesday to Sunday, helping users discover new artists and other fans with similar musical tastes. From established musicians to up-and-comers, Instagram will engage 300 million Instagrammers by unveiling music photographers, album illustrators and instrument makers via music-themed hashtags.